Benefits of a Realtor
As the summer heats up so does that number of people looking to purchase real estate. Be it a first time buyer or a seasoned investor. Well-qualified buyers are out in abundance. Recently I met a couple on my Sunday tour of homes that really liked the idea of my tour. See six homes within two hours without tying up your whole afternoon. Sounds simple enough. Unfortunately selling real estate is not an event but rather, a process and at times, a long arduous one. I had been following up with this couple that I had met on my tour for a few weeks already and they would talk my ear off whenever I’d call but they were reluctant to meet with me. After pressing the issue the wife relented and said that she and her husband don’t need a realtor and they are looking themselves using free websites online. They are really frustrated at the process and said that the Real Estate industry has changed from when they first purchased years ago. “No homes available and the one’s that are have multiple offers” she said.
In the past our only competition was another realtor. Nowadays it appears that we have another competitor vying for our clients’ attention. Real Estate websites such as Zillow, Trulia, Redfin have made money commoditizing the Real Estate industry. Zillow and Trulia offer listings for free while Redfin offers to turnover the Buyers Commission to the purchasers of the property after they have taken their split.
The National Association of Realtors (NAR) estimates that 87% of homebuyers conduct research on the Internet prior to contacting an agent. What is the value of the agent if one can look at homes online for free? As if the only thing a realtor can provide is access to homes. As a buyer’s agent, the realtor’s job is not simply to open the doors for the homes you want to see but, to protect and advocate for the buyer in the process of purchasing a home.There are people who have researched online who dive into the whole transaction of buying and selling their homes themselves only to find that it would have been best if they had hired a real estate agent. Most sellers you ask are trying to avoid the realtors’ fees, or they do not think that they will need the realtor’s services to get the best deal in town. These are the primary reasons people give when asked why they don’t illicit the help of a realtor.
Buyers and sellers have a tendency to get caught up in how much the realtor is making in the process of the sale. The focus should be on the value that the experienced realtor brings to the transaction. It is hard to get a website to advocate for you in the process of the sale. Information available online is extracted from the Multiple Listing Service (MLS) and that information is maintained and updated by the licensed realtor who has the listing. When we get calls from clients asking for information on homes they have seen online it is not uncommon for the listing to be sold already. This could be avoided if the client is working with an agent and receives updated information as soon as it occurs.
That is only one of the many benefits working with an agent offers. Up to the minute information on listings and market statistics in real time. Often, sellers come to pricing there own home before selling from information gathered online. Only the MLS and public records from the county recorder can provide the most accurate information. Websites can’t give opinions on neighborhoods, schools or local politics the way a realtor can. Being the local expert has many advantages and one the local realtor has worked at cultivating for many years.
Buying and Selling real estate is a consuming process that should be treated with care. It’s the largest single purchase transaction a family will make in their lifetime. Put your faith in a Realtor not in a website.